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Campaign Planning Worksheet

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What are the Shorter Term Achievable Goals

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What are the Longer Term Goals of the Campaign

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INVESTIGATE

Goals:

  • Get the facts, understand the nature and extent of the problem.
  • How does it effect us/the community? Sort out participants own relation to the proble, and willingness to work on it
  • Find out who has the power/to do what?

What need to be investigated, researched? What information is Needed?
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NEGOTIATE

Goals:

  • Help both sides understand each other
  • Give opponent a clear, fair, documented and publizied opportunity to resolve the conflict;exhaust the establish channels for change.
  • Possibly achieve resolution of the conflict.

How will you negotiate? With who?
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EDUCATE

Methods: Door-to-door canvas, leaflets at shopping centers/events, newsletters or brochures, letters to the editor, street theater, press conferences, media events, talk to groups, teach-in’s posters, petitions, letter-writing to officials etc.

Goals:

  • Inform the community, bring about public discussion,
  • Get support for the campaign
  • Put pressure on the opponent to change

How will you educate the public?
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DEMONSTRATE

Methods: Picketing, marches, street theater, rallies, vigils

Goals:

  • Inform the community
  • Get support for the campaign
  • Put pressure on the opponent to change

How will you demonstrate?
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DIRECT ACTION

Methods: Sit-in, blockade, occupation, strike, boycotts

Goals:

  • Inform the community
  • Get support for the campaign
  • Create a “crisis” to force the opponent and the public to address issues and move supporters to be more involved.
  • Dramatize the conflict in a way that is advantageous to your side
  • Show depth of your commitment and test the determination of opposition
  • Spark action and campaign by other groups elsewhere
  • Put pressure on the opponents to change

How will you take direct action?

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PROTRACTED STRUGGLE

Methods: continued negotiation, education, demonstration, direct action, and alternative institutions to replace those opposed.

Goals:

  • Sustain the campaign until the injustice is eliminated
  • Build new institutions that replace inadequate or unjust ones

How can the campaign escalate it’s tactics and broaden it’s support?
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What alternative institutions could be formed to replace the existing one?
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